Nigerian superstar Davido, also known as David Adeleke, has made headlines once again with the launch of his new record label, Nine+ Records, in partnership with UnitedMasters. This move comes as a significant development in Davido's career, as he steps into the roles of artist development and A&R (Artist and Repertoire) for a promising lineup of Nigerian talents.
The Birth of Nine+ Records
Nine+ Records emerges as a fresh chapter for Davido, who has been a prominent figure in the Nigerian music scene for years. With numerous hit songs and a massive following, Davido's venture into owning a record label reflects his dedication to not only his own career but also to uplifting and showcasing rising stars in the industry.
Dissolution of DMW
The launch of Nine+ Records also marks the end of an era, as Davido Music Worldwide (DMW), his former record label, is dissolved. DMW, which was founded in 2016, played a pivotal role in the careers of various artists, including Dremo, Yonda, Peruzzi, Idowest from Lagos Island, DJ Ecool, Danagog, B-Red, Deekay, May D, Deinde, Ayanfe, Liya, Morravey, SayTheyCallMESG, and Logos Olori. However, with the evolution of Davido's vision, the time has come for a new direction.
Transition of Artists
In an Instagram post on Saturday, Davido took to his handle to announce the transition of all DMW artists to Nine+ Records. This move ensures continuity for the talented artists previously under DMW's roster. Fans of these artists can look forward to new projects, collaborations, and fresh opportunities under the Nine+ Records banner.
A New Vision for Nigerian Talent
Davido's involvement in artist development and A&R at Nine+ Records signifies more than just a label launch; it represents a commitment to nurturing Nigerian talent. With his extensive experience in the music industry, Davido is well-positioned to guide and mentor emerging artists, helping them reach new heights in their careers.
The Artists of Nine+
Let's take a closer look at some of the artists making the transition from DMW to Nine+ Records:
- Dremo: Known for his unique rap style and lyrical prowess, Dremo has been a standout artist under DMW. With Nine+, he aims to continue pushing boundaries and delivering impactful music.
- Peruzzi: A singer, songwriter, and performer, Peruzzi's soulful vocals have captivated audiences. His move to Nine+ Records opens doors to explore new genres and creative avenues.
- Yonda: With his smooth vocals and catchy melodies, Yonda has gained recognition in the Afrobeat scene. His journey with Nine+ promises exciting collaborations and chart-topping hits.
- Idowest from Lagos Island: Hailing from Lagos Island, Idowest brings a unique flavor to the Nigerian music landscape. As part of Nine+, he aims to showcase his roots and musical versatility.
- DJ Ecool: Beyond his skills on the turntables, DJ Ecool is a producer and artist in his own right. Nine+ Records offers him a platform to amplify his sound and reach a global audience.
- Danagog, B-Red, Deekay: Each artist brings their own style and energy to Nine+ Records, contributing to the label's diverse portfolio.
Davido's Vision for Nine+
In his Instagram announcement, Davido expressed his excitement for the future of Nine+ Records. He emphasized that the label is not just a business venture but a family, where artists are supported and encouraged to flourish creatively. Davido's hands-on approach to artist development ensures that each talent under Nine+ Records receives personalized attention and guidance.
As Davido embarks on this new journey with Nine+ Records, the Nigerian music industry can anticipate groundbreaking music, innovative collaborations, and a platform dedicated to elevating homegrown talent. The transition of artists from DMW to Nine+ Records signifies a fresh start, symbolizing growth and evolution within the dynamic landscape of African music.
With Davido at the helm, Nine+ Records is poised to become a powerhouse, setting new standards and pushing boundaries in the ever-evolving world of music. Fans and industry insiders alike eagerly await the releases and announcements that will undoubtedly shape the future of Nigerian music under the banner of Nine+ Records.
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